Using an integrated automated system to optimize retention and increase frequency of blood donations.

BACKGROUND This study examines the impact of an integrated, automated phone system to reinforce retention and increase frequency of donations among blood donors. STUDY DESIGN AND METHODS Cultivated by incorporating data results over the past 7 years, the system uses computerized phone messaging to contact blood donors with individualized, multilevel notifications. Donors are contacted at planned intervals to acknowledge and recognize their donations, informed where their blood was sent, asked to participate in a survey, and reminded when they are eligible to donate again. RESULTS The report statistically evaluates the impact of the various components of the system on donor retention and blood donations and quantifies the fiscal advantages to blood centers. CONCLUSIONS By using information and support systems provided by the automated services and then incorporating the phlebotomists and recruiters to reinforce donor retention, both retention and donations will increase.